About Us

Our business has a long tradition having been founded in Singapore in 1969, and has been the Reliable brand in all our lives ever since.

Every day, more than 10,000 F&B establishments around the world use products from Hoover Melamine to prepare, cook, eat and drink in their F&B businesses, or homes. Our tableware is an identity, a part of celebrations, a status symbol and a communal affair. Inspired by our heritage, we understand our customers’ needs to design tableware that tells their stories, products to spark that dinner conversation, and relationships that connect people and preserve cultures.

Our employees are passionate about bringing people together, whether at home, on the move or any dining establishments. As the saying goes, “Shared Joy is double the Joy”, and having these shared moments that are both precious and delicious is why we always strive towards excellence in all that we do.

All this made possible with every single piece of products being laboriously moulded, polished and checked to ensure the highest quality. 50 years on, we are now one of the leading premium Melamine Tableware manufacturers. Hand crafting products which have exquisite design, perfect functionality, and exceptional quality to make every dining experience a real pleasure. 

Our Promise

As the leading premium manufacturer of Melamine Tableware, for home, restaurants, cafe and gastronomy, we relentlessly strive to:

  • Innovate products of highest quality with exquisite design and outstanding functionality
  • A touch of traditional and sophisticated multi-channel shopping experience, be it at one of our trade partners, or digitally, or at our retail partners. 
  • Best in class sales & after sales service

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